A, Strategy, Investment Banking, Business and Digital Transformation, Growth Zymurgist, Investor, Author, Podcaster, Artist

The Zymurgist Diaries
The Adventures of AdyaMan

There is no greater agony than bearing an untold story inside you.



I love creative writing (with an overdose of humour) about startups, poetry, ballads, philosophy and fatherhood.
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Writing is cathartic and also helps me distill my thoughts




Writing is a way of holding onto memories; not just facts; but emotional experiences.
It is an act of profound intimacy with our inner subconscious and a way to bring our curiosity to the fore.

Sometimes, I write simply to escape the reality around me.



STORIES FROM THE KAKORRHAPHIOPHOBIA HOW FOUNDERS CAN OVERCOME THE FEAR OF FAILURE TheZymurgistDiaries

STORIES FROM THE KAKORRHAPHIOPHOBIA - HOW FOUNDERS CAN OVERCOME THE FEAR OF FAILURE


London Business School
The Zymurgist Diaries

Let's attempt to understand more about kakorrhaphiophobia (the fear of failure) and how startup founders can use simple structures and good planning to alleviate the fear.

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STORIES FROM THE PANDEMONIUM - HOW FOUNDERS CAN PLAN FOR SUCCESS TheZymurgistDiaries

STORIES FROM THE PANDEMONIUM - HOW FOUNDERS CAN PLAN FOR SUCCESS


London Business School
The Zymurgist Diaries

Let's attempt to understand the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) minds of startup founders, and how simple structures and good planning can help founders manage VUCA.

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STORIES FROM AGRIPPA'S TRILEMMA - IMPACTING STARTUP FOUNDERS' MINDSETS TheZymurgistDiaries

STORIES FROM AGRIPPA'S TRILEMMA - IMPACTING STARTUP FOUNDERS' MINDSETS


London Business School
The Zymurgist Diaries

Let's attempt to understand the (delusional) minds of startup founders required to handle the paradoxical chaos around them, and how simple structures such as tetralemma and trilemma can help.

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STORIES FROM THE LOCUS - HOW CAN FOUNDERS CHANGE THEIR PERSPECTIVE TO SUCCEED TheZymurgistDiaries

STORIES FROM THE LOCUS - HOW CAN FOUNDERS CHANGE THEIR PERSPECTIVE TO SUCCEED


London Business School
The Zymurgist Diaries

Let's aim to understand how Fundamental Attribution Error (FAE) and self-serving bias are a bane for founders and what can they do about it

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STORIES FROM THE SCHADENFREUDE - RECOGNISED CORRECTLY, IT COULD LEAD TO YOUR SECRET SUPERPOWER TheZymurgistDiaries

STORIES FROM THE SCHADENFREUDE - RECOGNISED CORRECTLY IT COULD LEAD TO YOUR SECRET SUPERPOWER


London Business School
The Zymurgist Diaries

Let's aim to understand how schadenfreude is important to founders (and investors); and how can they use it to their benefit.

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STORIES FROM THE HUBRIS - CONFIDENTLY OVERCOMING OVER-CONFIDENCE BIAS TheZymurgistDiaries

STORIES FROM THE HUBRIS - CONFIDENTLY OVERCOMING OVER-CONFIDENCE BIAS


London Business School
The Zymurgist Diaries

Let's aim to understand how founders continue to succumb to the overconfidence bias, and what they can do about it. Is it Confidence or Over-confidence?

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STORIES FROM THE PARTI PRIS - SURVIVING SURVIVORSHIP BIAS TheZymurgistDiaries

STORIES FROM THE PARTI PRIS - SURVIVING SURVIVORSHIP BIAS


London Business School
The Zymurgist Diaries

Let's aim to understand how various biases trick founders and why founders continue to succumb to them, and what they can do about it.

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STORIES FROM THE ZZZZZZZZ - HOW CAN SLEEP MAKE OR BREAK A STARTUP? TheZymurgistDiaries

STORIES FROM THE ZZZZZZZZ - HOW CAN SLEEP MAKE OR BREAK A STARTUP?


London Business School
The Zymurgist Diaries

In 2020's final edition of the Zymurgist Diaries, let's aim to understand why founders tend to throw caution to the wind and fall victim to "struggle porn": the perception/pretence of hard-work

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STORIES FROM THE DRIFT - HOW FOUNDERS DRIFT AWAY FROM THEIR FRIENDS, FAMILY, HEALTH, HOBBIES AND SLEEP? TheZymurgistDiaries

STORIES FROM THE DRIFT - HOW FOUNDERS DRIFT AWAY FROM THEIR FRIENDS, FAMILY, HEALTH, HOBBIES AND SLEEP?


London Business School
The Zymurgist Diaries

Let's aim to understand why most Founders (and most humans) often fall prey to the "Future-positive", "Present-hedonistic" and "Past-pessimistic" time perspectives.

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STORIES FROM THE PFFFFFT: THE UNLIKELY LIKENESS BETWEEN RUNNING START-UPS AND RAISING CHILDREN? TheZymurgistDiaries

STORIES FROM THE PFFFFFT: THE UNLIKELY LIKENESS BETWEEN RUNNING START-UPS AND RAISING CHILDREN?


London Business School
The Zymurgist Diaries

Let's look at the similarities between running startups and parenting. While on the surface, they may seem to be worlds apart - both literally and figuratively.

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STORIES FROM THE GRIT - HOW CAN ONE DEVELOP ENTREPRENEURIAL RESILIENCE?? TheZymurgistDiaries

STORIES FROM THE GRIT - HOW DO YOU DEVELOP ENTREPRENEURIAL RESILIENCE?


London Business School
The Zymurgist Diaries

Many of us are feeling rudderless and are adrift in the vast emptiness of the unknown ocean that lies around us. Many of us have never experienced such a type of existential-crisis before, where virtually all aspects of the human psyche have been stretched and tested.

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STORIES FROM THE LIFT: HOW DOES ONE CONQUER THE MARKET? TheZymurgistDiaries

STORIES FROM THE LIFT: HOW DOES ONE CONQUER THE MARKET?


London Business School
The Zymurgist Diaries

A lot of people can build a product, but really figuring out what your market is and how to reach them is the biggest obstacle to LIFT your venture off the ground is the key to success. But fall into the Premature Escalation trap.

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STORIES FROM THE CRYPT: WHEN DOES ONE SHUT A VENTURE? TheZymurgistDiaries

STORIES FROM THE CRYPT: WHEN DOES ONE SHUT A VENTURE?


London Business School
The Zymurgist Diaries

The 100-plus EMiR sessions over the past few months have presented me with remarkable opportunities to view the repercussions of the pandemic through the eyes of a 21-year-old management graduate/alumnus AND of a 50-year-old Sloan/EMBA graduate/alumnus.

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STORIES FROM THE THRIFT: MASLOW'S HIERARCHY OF NEEDS APPLIED TO START-UPS AND COFOUNDERS TheZymurgistDiaries

STORIES FROM THE THRIFT: MASLOW'S HIERARCHY OF NEEDS APPLIED TO START-UPS AND COFOUNDERS


London Business School
The Zymurgist Diaries

One of the most common questions I encounter as an Entrepreneur Mentor in Residence is - "How can I focus on growing my business or on thought leadership when I am struggling to make ends meet?"

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STORIES FROM THE RIFT: FOUNDER - PRODUCT - MARKET - FIT TheZymurgistDiaries

STORIES FROM THE RIFT: FOUNDER - PRODUCT - MARKET - FIT


London Business School
The Zymurgist Diaries

One of the most common questions I have encountered is: Co-Founders and where/why/how/when do I find them? So, is the Fit-Founder a myth? Err... The Founder-Fit... Is the Founder-Fit a myth?

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STORIES FROM THE SHIFT - TAKING THAT LEAP OF FAITH TheZymurgistDiaries

STORIES FROM THE SHIFT - TAKING THAT LEAP OF FAITH


London Business School
The Zymurgist Diaries

Many of us are feeling rudderless and adrift in the vast emptiness of the unknown ocean that lies around us. Many contemplate whether they should continue with their corporate role, or take the leap of faith to become a full-time entrepreneur.

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STORIES FROM THE SHIFT - CHASING SHADOWS TheZymurgistDiaries

STORIES FROM THE SHIFT - CHASING SHADOWS


London Business School
The Zymurgist Diaries

Every single day, aspiring first-time entrepreneurs around the world spend their time chasing the shadows cast by LinkedIn reports of their peers getting funded and they enter Dreamland, where they start chasing one shadow after the next after the next.

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STORIES FROM THE SHIFT TheZymurgistDiaries

STORIES FROM THE SHIFT


London Business School
The Zymurgist Diaries

In these unprecedented times of (using the word unprecedented) economic uncertainty and an aging workforce threatened by remote/younger workforce options, entrepreneurship could be explored as a promising career path, particularly for older adults with 15+ years of experience in the corporate world.

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An ode to the LBS EMBAD LJ2015 cohorts

An ode to the LBS EMBAD/LJ2015 cohorts at London Business School


Personal Blog, Poetry

18 months.
Of when I consider how my time is spent
Of when I fondly ask; but patience to prevent
Of living it
Of loving it

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Interstellar and examples from the Mahabharata

Interstellar and examples from the Mahabharata


Personal Blog, Philosophy

Watched Interstellar - a visual feast for folks to visualise spacetime, time dilation, wormholes, gravity etc. Was able to relate to some of the concepts discussed in the movie with some episodes described in the Mahabharata.

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Blog Ikigai Purpose of Life TheZymurgistDiaries

Purpose in life or... Ikigai


Linkedin post

What is your purpose in life? Or... what is your Ikigai? Finding your Ikigai is considered the key to longevity - and to happiness. Interested in hearing your thoughts, comments, and experiences. #TheZymurgistDiaries #StartupCoaching

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Blog Unknown knowns and Unknown unknowns TheZymurgistDiaries

Unknown knowns and Unknown unknowns


Linkedin post

Self-awareness is an important characteristic that leaders need to be effective. It is part emotional intelligence, part-perception, part-critical reasoning and the ability to understand your thinking, strengths, weaknesses, emotions, and values.

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Change Management TheZymurgistDiaries

Change is the heartbeat of growth


Linkedin post

Change is a normal part of our lives, but it's uncomfortable for the vast majority of people because it makes them feel like they have lost control. #TheZymurgistDiaries #GrowthMindset #EntrepreneurialChallenges #ExecutiveCoaching

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Blog Growth Outside Comfort Zone TheZymurgistDiaries

Comfort: An insidious psychological prison


Linkedin post

Almost 100% of all growth happens outside your comfort zone! Man's propensity to avoid discomfort is the greatest obstacle to his growth. Comfort is an insidious psychological prison, hence difficult to break.
#TheZymurgistDiaries

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Blog Inertia of Change TheZymurgistDiaries

The Opposing Forces of Change


Linkedin post

Change is easy - you go first. A great idea won't matter if you can't carry it through. Plans and ideas, no matter how elegant and well-charted, are just maps of a journey that's yet to be taken. #TheZymurgistDiaries #StartupCoaching

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Blog The Power of Human Intent is Unimaginable TheZymurgistDiaries

The power of human intent is incredible


Linkedin post

A lot about leadership is: moving people's attention away from the present ambiguity to think about how things are going to be in the future and formulate the strategy to get there. #TheZymurgistDiaries #ExecutiveCoaching

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Blog Attention TheZymurgistDiaries

It's Attention! Time's not the problem.


Linkedin post

To control your life, control what you pay attention to. Your attention determines the experiences you have, and the experiences you have determine the life you live. #TheZymurgistDiaries #ExecutiveCoaching

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Blog Post Leap Of Faith TheZymurgistDiaries

Entrepreneurial Challenges


Linkedin post

Most people dream of success and there are a few who wake up each morning and make it happen!

#TheZymurgistDiaries #GrowthMindset #EntrepreneurialChallenges #ExecutiveCoaching

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Indian music and the Mozart Effect

Indian music and the Mozart Effect


Personal Blog, Fatherhood

Life is not always the way we want it to be. At times you are playing a perfect tune but other times you're not playing good melodies. These are the times when you have to find the right pitch, the right keys and the right timing.

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Happy birthday, Mommy!

Happy birthday, Mommy!


Personal Blog, Fatherhood

The first, as a father.





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Finding my senses

Finding my senses


Personal Blog, Fatherhood

After 9 and a half months of continuous binge drinking in a cave, I finally found my senses this week.




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What's in a name?

What's in a name?


Personal Blog, Fatherhood

"What's in a name?"
Said the world famous poet and playwright - Thomas Shakespeare.
ermm.. or was it George Shakespeare?

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Say Hello! to PINNU ADYA

Say Hello! to PINNU ADYA


Personal Blog, Fatherhood

I am still trying to understand who these giants around me are. I feel like Gulliver in Brobdingnag (not Lilliput). These giants smiled, cried, laughed and were jumping with joy when I arrived.

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